Last week I finally created a Facebook page. Since some people asked about A/B testing in the comments, I decided to run some on Meta Business Suite this week. Here’s a summary of what happened with the experiments and what I achieved:
Experimentation
I discovered several limitations when trying to create an A/B test on Meta Business Suite:
- You can compare photo/text post with each other, but you can only compare video post with video post
- Only one photo is allowed for a photo post
- Experiments can run for a maximum of 24 hours
Given these limitations, I tested three formats on my Indonesia post:
- Link post with excerpt as the text
- Picture post with link in text
- Link post with no text
Unfortunately, with how few followers I have, the experiment was inconclusive — 0 link clicks for all variants.
After that, the feature actually broke for a few days! I guess no one else uses this tool? Once it finally worked again, I ran two more experiments with the same formats:
- Singapore post: I forgot to change the default time duration of 2 hours and was not able to edit or cancel the experiment. It ended up running for 24 hours anyway, but still inconclusive.
- New Zealand post: also inconclusive.
Content
- Wrote about Wuhan and San Jose and shared both on FB.
- Created IG post for Puerto Rico and shared to FB..
UI
- Removed the text labels from social media icons so they don’t overflow on mobile.
Stats
Overall
| Cost | $67 (Hosting $60 + Domain $7) |
| Posts Published | 73 (+4) |
| Views | 950 (+40) |
| Revenue | $5 (+0) |
| Profit | -$62 |
Search
| Impressions | 106 (+12) |
| Clicks | 22 (+0) |
| Average Position | 17 (+0.3) |
IG
| Metric | IG | |
|---|---|---|
| Posts Published | 27 (+1) | 8 (+6) |
| Followers | 33 (+2) | 23 (+5) |
| Views (Last 30 Days) | 1940 (-50) | 540 (+290) |
Substack
| Posts Published | 2 (+0) |
| Subscribers | 13 (+0) |
| Views | 149 (+22) |
High / Lowlights
- ✅ A second user commented on a post!
- ❌ A/B tests were inconclusive due to low traffic so I didn’t learn anything new about what format is best.
- ❌ Not much new revenue this week.
Final Thoughts
I had high hopes for the experimentation feature on Meta Business Suite, but unfortunately the actual experience was disappointing. Maybe the feature is more useful for people with more followers, but I expected it to at least work. Also having the Facebook page didn’t seem to contribute much to my number of blog views. Maybe I should try creating a Threads account next?
Next week I plan to:
- Draft more guides and IG/FB posts
- Continue sharing blog links in Facebook
- Create a Threads account
Come back next week to see whether Threads performs any better at driving traffic to the blog!
Comments
2 responses
Congrats on a second follower comment!! And good learnings from the a/b testing. Will come handy later.
On the creating “threads” account — are you doing it for completeness? Or you got some feedback? Either way exciting just want to learn about your point of view
Thanks!
I was just curious how much views I would get from Threads and it’s easy to sign up so I might as well.