Last week I paused the newsletter. This week, my latest post on the Panama Canal & City Tour didn’t get any search impressions, but overall impressions still improved as several existing posts continued to perform well. Expendio de Maiz led with 42 impressions, followed by Angler SF with 41, and Long Weekend Trips from SF with 35.
The Carrizo Plains post continued to get cited in AI results for the Italian query “carrizo plain national fioritura parco”, though citations dropped to 512 this week. I expect this to decrease further as wildflower season winds down.
Content
- Wrote about La Paz Waterfall Gardens and shared to FB
- Created IG post for La Paz Waterfall Gardens and shared to FB
Stats
Overall
| Metric | Amount |
|---|---|
| Cost | $67 (Hosting $60 + Domain $7) |
| Posts Published | 113 (+2) |
| Views | 1810 (+40) |
| Revenue | $13 (+0) |
| Profit | -$54 |
Search
| Metric | Bing | |
|---|---|---|
| Impressions | 1510 (+200) | 434 (+48) |
| Clicks | 38 (+3) | 7 (+0) |
| Average Position | 34.2 (-2.2) | 16.9 (+5.3) |
| Average CTR | 2.5% (-0.2) | 1.6% (-0.2) |
IG / Facebook
| Metric | IG | |
|---|---|---|
| Posts Published | 50 (+1) | 53 (+2) |
| Followers | 61 (+1) | 24 (+1) |
| Views (Last Month) | 400 (+10) | 60 (+10) |
High / Lowlights
- ❌ Revenue stayed flat this week.
- ❌ Post from last week didn’t perform well.
- ✅ Hit 50 IG posts!
Final Thoughts
The Panama post likely struggled because there’s too many people writing about the Panama Canal and the post is not unique enough to standout. I’m curious to see how the La Paz Waterfall Gardens post performs next week, since it’s a less saturated topic and may have a better chance of ranking.
Comments
5 responses
What impression makes a post in this space a success/hit? I think it is useful to define a success criteria and even if it means you need to simulate/game it, try to hit that number once. I am sure there are a lot of learnings in that one exercise.
I think 1-2k/week is considered solid, so I’m pretty far from it haha
Well, it starts from somewhere; you got this 🙂
Ive been thinking about this. I think you need to do something different, like maybe network with another blogger so they cite you and you cite them? I worry you fall in the trap of doing the same, expecting different results syndrome. I do not know enough to tell if you are already there tbh
ya I don’t have any backlinks. I think I probably need more traffic first to offer enough value for the backlink exchange